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Now that Marc's Men's and Women's stores are separated like boys and girls at a sixth grade dance, we can take a step back and analyze their strategy. While the men are relishing the new space, the fact remains that it's a mere fraction of the square footage allotted to the ladies, and even smaller than the Stuff store across the street. While Marc may personally favor the gents, the laws of retail prove that women spend more, and therefore get more square footage on the selling floor. Men who want a bigger store? Start spending!