clock menu more-arrow no yes mobile

Filed under:

Whole Foods Beer Room: Now with Hip Macrobrew!

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Continuing our obsession with the Beer Room at the Bowery Whole Foods, let's take a look at an exciting new in-stock brew brought to our attention by blogger East Village Idiot. Yes, it's Pabst Blue Ribbon, a beer that the signage helpfully informs shoppers "was the first... to be put in cans back in 1935" and has now "been adopted by a whole new generation." Fire up the growlers, friends. Target marketing this demographically sophisticated really makes us want to drink.
· PBR Now Available at Whole Foods [East Village Idiot via Curbed]
· Whole Foods Beer Room Crisis: They're Out of Growlers [Racked]
· Rackage: The Beer Room at Bowery Whole Foods [Racked]