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Continuing our obsession with the Beer Room at the Bowery Whole Foods, let's take a look at an exciting new in-stock brew brought to our attention by blogger East Village Idiot. Yes, it's Pabst Blue Ribbon, a beer that the signage helpfully informs shoppers "was the first... to be put in cans back in 1935" and has now "been adopted by a whole new generation." Fire up the growlers, friends. Target marketing this demographically sophisticated really makes us want to drink.
· PBR Now Available at Whole Foods [East Village Idiot via Curbed]
· Whole Foods Beer Room Crisis: They're Out of Growlers [Racked]
· Rackage: The Beer Room at Bowery Whole Foods [Racked]