clock menu more-arrow no yes mobile

Filed under:

Now Open: Plaza Too, Ricky's, Beauty Jewel, Ivanka Trump, 'Cure

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Though there's been a lot of excitement around these parts in regards to stores that have yet to open—Muji in Soho, the Meatpacking District Apple Store, Red Hook's Ikea—we don't want to overlook stores that are open now. Here, a few new spots that want your hard-earned moola.

1) Plaza Too: Storecasting vet Plaza Too has thrown open the doors to its West Village boutique. The Shophound notes that: "This is the chain's ninth store, its second in Manhattan, and aside from representing a suburban retailer's successful entry into business in the city, it also marks a change in the direction of retailing on Hudson Street, where there is suddenly a wealth of empty stores available for rent." The boutique carries brands like Frye, Donald Pliner, Kate Spade, Marc by Marc Jacobs and Minnetonka. 571 Hudson St between Bank and W 11th Sts; (212) 924-2180 [The Shophound]

2) Ricky's:"Controversial" beauty supply store Ricky's has finally opened on Montague Street. The place surprises the Brooklyn Paper with its tameness: "...having never actually been inside a Ricky’s, I was half expecting to be met with whips and chains at the door. Imagine my disappointment when I discovered lunchboxes, temporary tattoos and Ugly Dolls instead" writes Juliana Bunim. But wait! What about the back room? "Located downstairs in an out-of the way corner, the backroom takes up a small percentage of the 3,200-square-foot store. Its contents are relatively harmless—minus a selection of vibrating sex toys—with the majority being bachelorette party gag gifts." So note this, Brooklynites: the good stuff, a.k.a. "harmful" vibrating sex toys, is located downstairs. 107 Montague St between Henry and Hicks Sts, Brooklyn Heights; (718) 522-5011 [The Brooklyn Paper]

3) Beauty Jewel: This Greenwich Village salon walks the line between slightly-sketch cheapo parlors and pricey-high end pampering spots. Beauty Jewel offers facials, waxing, massages, manicures and the like. 146 W 4th St at Sixth Ave; (212) 505-0600 [NY Mag]

4) Ivanka Trump: WWD has the lowdown on Donald Trump's daughter's new gem palace: "It is replete with plush ivory chenille-upholstered sofas, a mirrored vanity set, shagreen tables, an antique étagèr displaying vintage evening bags and cosmetics mirrors that inspired the line, as well as rich drapes, silk tufted walls and custom carpeting, all accented with her signature color, coral." Though we have no idea what a "shagreen table" or an "antique étagère" is, they both sound very posh. Prices for diamond-encrusted baubles here start at $750 and go into the millions. 683A Madison Ave between 61st and 62nd Sts; (phone number unknown) [WWD, subscription req]

5) 'Cure: Our friends over at Clinton Hill Blog have the lowdown on a new neighborhood spa. 'Cure offers the usual spa services—manicures, massages, facials—in an attractive, "West Elm-ish" setting. The only drawback is, apparently, the high prices. But what did you expect—those accent chairs don't come cheap. 921 Fulton St at Waverly Ave, Clinton Hill, Brooklyn; (718) 622-7100 [Clinton Hill Blog]

Photo credit