Simply Veravenous: Prices for Vera Wang's Kohl's Collection Top Out At $150

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

From the MySpace blog of A Kohl's employee, about Vera Wang's Simply Vera collection:

Current mood: crappy
Category: Fashion, Style, Shopping

...The rollout is going to be really huge -- the new fixturing and mannequins, etc are pretty outrageous. The price range is not bad -- the most expensive item (in Misses Apparal) for the initial rollout is an overcoat costing about $150. And that's regular price. Any Kohl's shopper knows that most items are rarely ever advertised at regular price. In fact, most of the store is usually at 30% off. And then, there's always the fact that everything eventually goes on clearance to make way for the current season's new collections.

How very informative. As the September 9th launch date for this line draws ever closer, we wonder if Kohl's would consider opening a Simply Vera pop-up shop in Manhattan. Or, a boutique could carry a few pieces of the collection a la Opening Ceremony and Topshop. Anyone with us on this?
· Simply Vera [blog/myspace.com/ladygalt21]
· RackedWire: Kohl's Refuses To Talk To The Press About Simply Vera & More! [Racked]