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The situation in Soho is dire, but not as dire as we had previously thought: Today, WWD reports that Ambercrombie & Fitch is indeed taking over the space at 600 Broadway in Soho that currently houses Pottery Barn, but will be opening an A&F store there, not a Hollister. From the article: "The SoHo space is now occupied by Pottery Barn, which is expected to close to make way for A&F. A group of investors led by Alex Adjmi recently bought the six-story, 65,000-square-foot building at 600 Broadway. Adjmi, who also owns 568 Broadway, which houses an A|X Armani Exchange store and an upcoming Forever 21 unit." The piece also states that Abercrombie is looking to open a Hollister flagship in the city, but doesn't mention where that store would be located. The company has declined to comment about any of this, so we're still awaiting official confirmation of the takeover.
· Abercrombie in Deal for SoHo Space [WWD, subscription req]
· In Soho, When One Mall Store Closes, Another Will Rise In Its Place [Racked]