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Now Open: Pink Olive, Coldwater Creek, Alaskan Sun Tanning, msg.

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1) Pink Olive: Storecasting vet Pink Olive has set up shop in the East Village. It's the first brick-and-mortar shop for the online boutique, which specializes in baby clothing and gifts. The 500-square-foot store is stocked with clothing from labels like Eberjey Mini and Blabla as well as ugly dolls and, for adults, vintage jewelry and beachy bikinis and wraps. 439 E 9th St between First Ave and Ave A; (212) 780-0036 [Racked Inbox]

2) Coldwater Creek: Frumpy momwear retailer Coldwater Creek has dumped a mammoth 15,000-square-foot store on the Upper East Side. According to WWD, the company's flagship has "a natural Pacific Northwest vibe," which means that the place is decorated with lots of wood and patchwork quilts. Coldwater wants to open two more Manhattan stores; here's to hoping that they change their minds. 1172 Third Ave at 68th St (212) 535-3120 [WWD, subscription req; The Shophound]

3) Alaskan Sun Tanning: An outpost of this chain has opened in Park Slope. There's an abundance of pasty hides out there, but do Slopers really care about tanning? 303 Seventh Ave between 7th and 8th Sts, Park Slope, Brooklyn; (718) 499-9191 [The Gowanus Lounge]

4) msg.: This boutique, owned by designer Mami Suzuki, a Marc Jacobs protégée, opened up a month ago in Nolita. The racks at msg. are filled with a variety of indie labels as well as Suzuki's own creations. 66 Kenmare St between Mott and Mulberry Sts; (212) 334-4032 [Word Up!; Gen Art]