clock menu more-arrow no yes mobile

Filed under:

In The Window: Puma Celebrates Halloween Early

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Wrapping your product in cobwebs might not be the best marketing move, especially for a company selling athletic wear. But look, that's just what Puma is doing at its Union Square store. This window display looks like something that Indian Jones would discover, say, if Raiders of the Lost Ark was set in the present and someone in casualwear had gone into that ancient temple in the Peruvian Jungle in search of the Hovito Idol.
· Puma [Official Site]