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Wrapping your product in cobwebs might not be the best marketing move, especially for a company selling athletic wear. But look, that's just what Puma is doing at its Union Square store. This window display looks like something that Indian Jones would discover, say, if Raiders of the Lost Ark was set in the present and someone in casualwear had gone into that ancient temple in the Peruvian Jungle in search of the Hovito Idol.
· Puma [Official Site]