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Storecasting: Inside John Bartlett's West Village Boutique

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Well, not quite "inside," but we do have this very cool rendering of the designer's first shop, which is slated to open in September at 143 Seventh Avenue South and Charles Street. The boutique, which comes in at a very petite 500 square feet, will be stocked with Bartlett's preppy menswear as well as an eclectic assortment of other goods such as ceramics, fragrance, and art books.


June 11, 2007 (New York, NY) – John Bartlett announces the opening of his first freestanding store in New York’s chic West Village neighborhood this September. Located at 143 Seventh Avenue South, the store will carry a full range of product centering on Bartlett’s signature sportswear while offering made-to-measure clothing with a range of furnishings that will be exclusive to the boutique. With fieldstone walls, rugged wood floors and exposed rafters, the 500 square foot boutique will have a Bohemian vibe that fits perfectly into this iconic neighborhood and shopping destination. The façade of the store features a tremendous expanse of windows which give the space a bright and open feeling. The space was designed by architect David Gauld who is best known for his work running the New York office of Arato Isosaki as well as overseeing such projects as the Brooklyn Museum of Art and the Guggenheim Museum Soho

The store will also serve as a breeding ground of related creativity as Bartlett will be collaborating with a diversity of local artisans to create one of a kind ceramics, scent, hand screened t-shirts, and cd’s among other products. His website launch,, will coincide with the store opening and will allow a broader range of customers to explore further the world of John Bartlett.

“The mood for the store was greatly influenced by the late German artist, Joseph Beuys, both for his use of found object and his underlying military sensibility, said John Bartlett. “I am truly excited about sharing my vision of the John Bartlett lifestyle with my customers. This store will provide a physical presence for the brand and set the tone for other stores to come.”

In 1992, Bartlett launched his own label and quickly gathered momentum with orders from Bergdorf Goodman and Barneys. In 1993, Bartlett was awarded the “Perry Ellis Award for Best Newcomer”, becoming the first menswear recipient ever to receive the honor. Bartlett was feted again by the CFDA in 1997 when he was named Menswear Designer of the Year. Although based in New York, the late 1990’s found John working full time in Italy, producing his signature collection with the Genny Group and serving as Creative Director for Bylos from 1998 until 2000.

At the end of 2002 Bartlett made the decision to put everything in storage and close his company to take a sabbatical and Thailand and Cambodia where he pursued studies in Ashtangha yoga and Buddhism. By the end of 2003 Bartlett had reentered the industry with a collection level offering of tailored clothing, furnishings and accessories. Alongside this more mature business he also signed on as Creative Director for Ghurka where he remains as a creative consultant.

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