clock menu more-arrow no yes mobile

Filed under:

Storecasting: Madewell's Move to Manhattan Confirmed

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

J.Crew's latest venture, casual clothing chain Madewell, is definitely coming to NYC. The brand first tested the waters here with a pop-up shop back in March; in June, we broke the news that the company would be planting its NYC flagship in Soho at 486 Broadway between Broome and Spring Streets, in the space that previously housed cowboy clothing shop Western Spirit. Today, buried in a Sun piece about how Brooklyn is so fashionable these days, we find this nugget of info: "Further increasing the borough's style quotient were the T-shirts guests received in their goody bags, which were from Madewell, J. Crew's new brand of women's clothing that is opening its own store in SoHo later this year." Oh, reallllly? The last time we spoke to Madewell's PR, they had "no comment" about the Soho rumor. Can they pull it together to open in time for the back-to-school shopping rush? Calls have been made, stay tuned for more details...
· Out & About [NY Sun]
· Breaking Storecasting: Madewell To Manhattan? [Racked]
· Storecasting: Madewell Desperate To Open In Manhattan [Racked]
· Storecasting: Madewell to Kinda-Sorta-Open! Are you on the List? [Racked]