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Rackage: Helio

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Rackage is a look inside recently-opened stores around town. Today, we take a trip to Noho to visit the Helio store.

Photo Daniel Krieger

Attention: if you didn't join the masses in purchasing an iPhone this past weekend, we're pretty sure that mobile phone company/service provider Helio is interested in you. The company's newish flagship store, located on Broadway between Houston and Bleecker Streets, is outfitted with sleek wood paneling, futuristic lights and a Kermit-green couch for lounging. They're currently pushing three gadgets, the Ocean, the Drift and the Heat. More info available on their website and at CrunchGear.