clock menu more-arrow no yes

Filed under:

Rackage: Helio

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Rackage is a look inside recently-opened stores around town. Today, we take a trip to Noho to visit the Helio store.


Photo Daniel Krieger

Attention: if you didn't join the masses in purchasing an iPhone this past weekend, we're pretty sure that mobile phone company/service provider Helio is interested in you. The company's newish flagship store, located on Broadway between Houston and Bleecker Streets, is outfitted with sleek wood paneling, futuristic lights and a Kermit-green couch for lounging. They're currently pushing three gadgets, the Ocean, the Drift and the Heat. More info available on their website and at CrunchGear.