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When Apple announced it was planning on building its largest store to date in the Meatpacking District, many journalists likened the project to an enormous billboard for the company, guessing that the store won't pull in enough profits to offset the space's extremely high rent. Perhaps true, but an article in today's Post conveys the value of such a blockbuster space: The Apple store on Fifth Avenue is the highest grossing Apple store in the nation. "The Fifth Avenue store sold 5 Macs every hour and one iPod every two minutes, raking in $45 million in sales over the past three months - tops in the nation. The SoHo store was second with $23 million." It'll be interesting to see if the Mepa store can surpass those numbers.
· Apple's Big In Big Apple [NY Post]