Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Esprit is back, baby! Wait, no, it's not. Not at all (though we do hear it's huge in Hong Kong). Despite the fact that the clothing brand hasn't gotten any stateside buzz in years, they're set on expanding and are opening another store in Manhattan (either their fourth, per WWD, or fifth, per Crain's). Above, photo evidence of the company's blood-red descent onto 600 Fifth Avenue and 48th Street. The store'll come in at a sweet 14,412 square feet (which is enormous) with plenty of room for cotton logo tees and whatever the hell else they're selling these days. Don't get too pumped for the opening just yet, though, as the place isn't set to debut till November.
· Storecasting: Esprit Heads to Rock Center, 3.1 Phillip Lim Sets Up Shop In Soho, And Much More [Racked]