Now Open: The Lim Has Landed

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Photo by Krieger, 07/17/2007

Today is the glorious, glorious day: Phillip Lim's Soho store is opening officially to the public at 11am. It is, perhaps, the most buzzed about Soho boutique opening of the past year. All that attention isn't being paid because Lim's got some sort of fantastic hype machine, no, it's actually all about the clothes here. The designer, who launched his 3.1 collection in 2005 (when he was 31), has become a critic's darling thanks to his simple, well-cut basics that always feature some sort of carefully-thought-out twist (his continuously fabulous, covetable dresses haven't hurt his rep, either). The store has racks for both women and men, and also houses his jewelry and accessories collaboration with Bing Bang (necklaces, bracelets, cuff links). If you're not yet a Lim fan, you really should drop by and see what all the fuss is about. There's more on the store, if you care to read it, over at Refinery29 and RareDaily. 115 Mercer St between Prince and Spring Sts, (212) 334-1160 [Racked Staff]