Anya Hindmarch Totebag Frenzy Continues Unabated

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The pouring rain has not dampened people's desire, their burning need, to get their hands on one of Anya Hindmarch's "I'm Not A Plastic Bag" reusable totes. The bags went on sale at Whole Foods this morning, and fans of the bag were there en masse. A reader writes, "This morning there was a line going around the entire block at the union square wholefoods. Apparently all these people are trying to get their hands on Anya Hindmarch ‘I’m not a plastic bag’?" A source close to Racked sent this note: "HUGE line outside whole foods. Wraps around block. Oddly, mostly Asian." People, people, people. What is the draw here, again? A $15 cotton shopper with which you can haul your junk around? You can purchase these bags at many a store, without all that waiting. Perhaps this line from Gothamist explains the craziness, "You'd better get there early -- Daily Candy says these things are hot, and since we have no fashion sense, we'll have to trust them on this one." For shame, Daily Candy, for shame.
· Anya Hindmarch Craziness: People Still Lining Up For The Bag [Racked]
· Anya Hindmarch Craziness: At 7:30am, Over 20 People In Line To Buy Tote [Racked]