clock menu more-arrow no yes mobile

Filed under:

Rackage: Rainbow Sandals

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Rackage is a look inside recently-opened stores around town. On today's agenda, a trip to Nolita's new flip-flop stop Rainbow Sandals.

Photos Daniel Krieger

Surfers have long prized Rainbow Sandals for their durability and long life. Somewhat recently, the footwear was adopted by preppies and the collegiate set. Rainbow Sandals offers a variety of flops for men, women and children, the most popular of which is probably the standard leather style (according to their website, the straps are lined with 2,000-lb test nylon). As pictured above, the 33-year-old, San Clemente, California-based company's first NYC store. The shop, located in Nolita, offers the flops (which are priced at $40 to $50 per pair) as well as a few shirts and some socks. The decor, as you can see, is surf shack chic, with lots of bamboo and palm-frond touches. Manhattan doesn't strike us as a particularly flip-flop friendly city, given the type of filth you're forced to step around every day on the sidewalks and streets, so it will be interesting to see if the store survives here. More info on Rainbow Sandals can be found on the The Shophound and on the company's Wikipedia page.