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Phillip Lim's Soho Flagship To Open Any Day Now

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Finally, a new Soho boutique we can get really excited about: Phillip Lim's first store ever, located at 115 Mercer Street between Prince and Spring Streets, should be opening any day now. According to a piece in WWD, the boutique was almost ready to go on Tuesday, eight days ahead of schedule. The designer's been the focus of a huge amount of buzz in the past year: People were on pre-order waiting lists for his rosette dress, he won a CFDA, and his collection for Uniqlo was bought up within a matter of hours (people actually stood on line to get into Uniqlo for it). News of the shop came out way back in April, and though we were excited then, we kind of forgot about the whole thing (oops). Now, though, we're getting ready to stalk the tiny man and his sleek 1,600-square-foot Soho flagship. The two-level space will feature the designer's separates on the ground floor, with a sub-level space dedicated to dresses and gowns. Some additional color from WWD: "...the space...features a lofty ceiling and original wood-blocked floors. Men's wear is on the left, where the stacked floorboard motif continues; women's is on the right along a white wall, and in the middle, accessories are displayed atop and inside low Lucite platform boxes that were inspired by, of all things, Wonder Woman's invisible jet." Prices are high, but if you're looking for an investment piece, expect to drop about $1,200 for coats, $700 for dresses and $650 for bags.

"a Lucite credenza...holds antique Victorian glass jewelry boxes that Lim discovered in London. Inside are rings, cuff links, necklaces and bracelets from 88 Fine Jewelry for 3.1 Phillip Lim, a new collection for fall that he's collaborating on with Bing Bang designer Anna Sheffield."

"Lim is also collaborating with Birkenstock on Tatami, the shoemaker's fashion-forward line, to be carried in his store come spring."

"...For the holidays and exclusive to his store, he'll present a six-piece collection for little girls that almost directly reflects the grown-up selection."

· Lim in the Limelight [WWD, subscription req]
· Storecasting: Esprit Heads to Rock Center, 3.1 Phillip Lim Sets Up Shop In Soho, And Much More [Racked]