RackedWire: Lucky Jeans Reps Driving A Bus Cross Country & More!

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

SOHO—Clothing company Lucky Brand Jeans (owned by the struggling Liz Claiborn corp) is trying an odd marketing campaign on for size. From the press release that landed in our inbox: "Lucky Brand Jeans has outfitted a 1949 Flxble bus that will be traveling the country hitting events ranging from Lollapalooza, Voodoo Music, 10,000 Lakes, Austin City Limits and more throughout the summer and fall." The bus was slated to be at the Lucky store in Soho today; next stop is the Hamptons. [RackedWire]