Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
The crowds and the media have set up camp at the Apple stores for the iPhone launch, but as you can see, hardly anyone is waiting outside of the city's AT&T stores.
· iPhrenzy: Soho Line Waiters Pt. 2 [Racked]
· iPhrenzy: Soho Line Waiters Pt. 1 [Racked]
· iPhrenzy: Today's The Day [Racked]
· iPhrenzy: Only One Day To Go...And The Line Isn't That Long [Racked]
· iPhrenzy: And The Lines Grow Longer [Racked]
· iPhrenzy: The First People In Line [Racked]