clock menu more-arrow no yes mobile

Filed under:

iPhrenzy: And The Lines Grow Longer

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

[Photo via Etapol/Curbed Flickr Pool]

Only two days to go 'till iPhone time, and, as we type, the line outside the Apple store in Soho lengthens. It's hard to make out how many people, exactly, are queued up in this photo (which was taken today), but we think it's at least five. Five very dedicated people with very lenient employers.
· iPhrenzy: The First People In Line [Racked]