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Today's edition of Thursday Styles touches on an interesting subject: women who film their makeup and beauty routines, then upload the clips to video sharing sites like YouTube. Ford Models is also getting in on the act, posting shorts on YouTube of models and stylists sharing beauty tips (such as the video above). As is usual with Times Styles articles, the piece serves to highlight a trend that's been growing for quite some time, but it's landed just on the eve of a major beauty website debut. Just a few days ago, we read that TotalBeauty.com, heralded as the "the first beauty site for women," is about to launch and stomp all over the turf of many beauty bloggers. The site, which will be staffed by a team of editors, including someone, name unknown, who's defected from DailyCandy, is gearing up to be "#1 beauty-solutions Web site for women." From a job posting for the site, "Content will include beauty instructional text, product reviews, quizzes, games, galleries, newsletters and community elements." Looks like yet another blow for women's mags.
· Putting on Lip Gloss, and a Show, for YouTube Viewers [NY Times]
· Total Beauty [Official Site]