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Pop-up stores can be a great way for small designers to test the waters—or, like the Rembrandt Brilliant Mouth Experience, they can be pure marketing ploys. The Victoria's Secret pop up opening on June 26th falls solidly into the latter camp. Open for one day only, the Victoria's Secret Sexy Beauty Candy Store at 1657 Broadway and 52nd Street will offer the brand's "unique vision of 'sweets'" which is, of course, not anything edible but instead is "makeup and beauty products as candy for women" to celebs, models, VIPs, and magazine editors. At the event, staffers of the faltering company will debut a new fragrance, called Supermodel, as well as other body products and three new perfumes for their Pink line. We hope their experiment works—after all, don't more women need to be on team pink? We haven't batted for that them before, so to speak, but those VS ads are awfully convincing.
· Sugar & Spice [FWD]