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The Modern Apothecary Wars Have Begun

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As Space.NK, the British retailer planning on opening four outposts in NYC, preps their first stateside shop on Greene Street space, they should know that they're in for some competition from another apothecary also new to the city: Blue Mercury. This morning's WWD has a brief article on the company, which offers both retail (a wide assortment of high-end beauty products such as Terax, Molton Brown, Laura Mercier, Kiehl's and Mario Badescu) and spa services. Blue Mercury currently has stores in six cities, but has not yet entered the Manhattan market. They aren't a huge chain, but they will be soon. WWD writes that the company, "has drafted a major expansion plan...The blueprint calls for the 17-store chain to open 12 more locations by year's end, and another 24 to 30 shops next year. Industry sources indicate Blue Mercury, which is estimated to be roughly a $68 million business, aims to grow to nearly 360 stores by 2012." The piece doesn't go into specifics as to where those stores will open, but we're fairly certain, no, make that absolutely certain, that a few are slotted for our city.
· Blue Mercury [Official Site]
· Bluemercury's Big Blueprint [WWD, subscription req.]
· Space.NK To Storm Big Apple With Four Stores [Racked]