Storecasting: Armani's "Total Experience" Coming To Midtown

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Remember that total experience that Giorgio Armani was talking about opening a few weeks back? Well today, WWD has more information about the store/restaurant/lifestyle that he'll be bringing to the 47,000-square-foot, four-floor space at 717 Fifth Avenue come fall 2008. Though Armani has grandiose plans, from the vagueness in the article we're assuming that his ideas haven't really been fleshed out yet.

Armani signed a long-term lease agreement for the Fifth Avenue location, which will house Giorgio Armani, Emporio Armani, Armani Jeans, Armani Junior and Armani Casa, and will carry Armani and Emporio Armani accessories, watches, eyewear, jewelry and fragrances. In addition, Armani/Fifth Avenue will most likely feature amenities such as a sweet shop, a flower shop, an Armani Restaurant and Bar, and a Giorgio Armani Beauty Area.

One can only imagine what an Armani Restaurant and Bar will be like. Why, you could spend a whole day in the Armani multiplex, shopping the stores, getting prettied up in the beauty area, dining in the restaurant and having a cocktail in the bar. You'd never want to leave.
· Armani's American Pie: Fifth Avenue Megastore Marks Major U.S. Push [WWD, subscription req.]

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