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Billboards: Reebok

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Seen at the corner of 34th Street and Seventh Avenue, a billboard for Reebok's "Run Easy" campaign. Apparently, the whole idea behind this campaign is that people should take it slow with exercise, instead of killing themselves—but that message wasn't what we initially got upon glancing at this billboard (if you don't look closely, it just looks like another workout-gear ad, albeit a little more intense). The company also launched a social networking site, Go Run Easy, where people can share their runs (you may have seen the subway ads). Is an image of a woman in physical pain going to sell sneakers? Well, Reebok sure hopes so. Run Easy and the Scarlett Johansson collection are two attempts by the retailer to appeal to women.

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