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Now Open: Babesta, James Perse, Just Birdie, Den, Serge Normant at John Frieda Salon

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1) Babesta: Web-based kid's boutique Babesta has just opened a store in family-friendly Tribeca. The shop, which emphasizes cool over cutesy, stocks clothing, toys, housewares, books, CDs and DVDs. (66 West Broadway between Murray and Warren Sts, 212-608-4522). [UrbanBaby Daily]

2) James Perse: The king of super-soft cotton t-shirts has opened a men's-only shop in the West Village. This James Perse outpost carries the designer's shirts and pants as well as refreshingly subdued board shorts. (361 Bleecker St between W 10th and Charles Sts, 212-255-5801). [UrbanDaddy]

3) Just Birdie: A new high-end women's clothing shop has opened on the Upper West Side. In their own words, Just Birdie offers, "chic and classy cashmere and silk sweaters and shawls...worn by the well dressed upper crust of European society, who loves the high quality, incredible softness and vibrant colors of Just Birdie’s clothing line." (2039 Broadway at 70th St, 212-580-6090). [HuntGrunt]

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4) Den: The folks behind men's store Odin, the boutique that can do no wrong, have opened a new shop. Den, located in the East Village, will showcase one designer at a time for a span of roughly six weeks, thus allowing the store to stock a wider range of each label's collections. First up, Swedish brand Cheap Monday. (330 E 11th St between First and Second Aves, 212-475-0666). [Cool Hunting, Thrillist]

5) Serge Normant at John Frieda Salon: Hair stylist to the stars Serge Normant has a new, palatial coiffing center in the Meatpacking District. His services start at $500; if you're poor, one of Normant's trainees will work on you for much, much less. Additional color from NY Mag, "The meatpacking-district salon occupies a raw industrial space that has been appointed with luxurious flourishes like pony-skin ottomans, a mini koi pond, and a chandelier in the cutting room." (825 Washington St between Little W 12th and Gansevoort Sts, 212-675-0001). [NY Mag]