Green Grocery Delivery Service Bread-n-Brie Launches

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

There have been few challengers to Fresh Direct's online grocery shopping and home delivery dominance, but a new contender has stepped up to the plate. Bread-n-Brie, which began operations last week, offers delivery and self-pick up. The company is trying to differentiate itself from Fresh Direct with its eco-friendly policies: Instead of trucking groceries to each drop off, Bread-n-Brie uses trucks to transport multiple orders to one base of operations, where they are then loaded up into carts and walked by delivery men to customers' apartments. Sounds like a great idea, but unfortunately, the company currently only delivers to two areas in Manhattan—NYU (between 11th and Bleecker) and the Upper East Side (between 64th and 98th)—neighborhoods that aren't really lacking for decent groceries.
· Bread-n-Brie [Official Site]
· Fresh Direct-Like Delivery Service Readies For Launch [Racked]