Label Whoring At Jezebel, Gawker's New Blog For Women

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Gawker has just launched a website for women called Jezebel (welcome, ladies!) which will, in the words of its editors, "...attempt to take all the essentially meaningless but sweet stuff directed our way and gives it a little more meaning, while taking more the serious stuff and making it more fun, or more personal, or at the very least the subject of our highly sophisticated brand of sex joke." That's all well and good, but we here at Racked already nervous about one recurring feature: in Label Whores, the ladies take cheap clothing from chains like H&M and Target, sew in designer labels, then see what type of money they can make off of the pieces at consignment stores around town. Polluting the racks of our very favorite shopping haunts? Is nothing sacred?
· Label Whores Hit The East Village [Jezebel]