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RackedWire: A Toothpastey Pop-Up Store In Soho & More!

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SOHO—For those people who are concerned about the pearliness of their whites, oral-care company Rembrandt is hosting a pop-up store in Soho at 486 Broadway and Broome Street. The Brilliant Mouth Experience, which opened today, will be around for six weeks. The goal of this experiment, according to Rembrandt's product director: "We really want people to start thinking about the mouth in a different way." [WWD, subscription req.]

FORT GREENE—Who doesn't love a free wine tasting? The Greene Grape (765 Fulton St, Fort Greene, Brooklyn) is hosting a few this weekend. They'll be uncorking the current hotness, aka Rosé, tonight from 5 to 7pm, and tomorrow and Sunday from 4 to 6pm. [Clinton Hill Blog]

WEST VILLAGE—Tomorrow, C.O. Bigelow is sponsoring a block party on Greenwich Avenue between Christopher and West 10th Sts from 2 to 5pm. The activities list includes jewelry making, whatever t-shirt reconstruction is, musical performances and much more. [Gen Art]