Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Critical Shopper Mike Albo finds that the new Billionaire Boys Club and Ice Cream store is many things, but subtle it's not. "...upon entering the heavy glass doors and nodding hello to the stern and suited doorman, you see on your right an $880 denim jacket with a shimmering image of an ice cream bar in Swarovski crystals on the back. It has eyeballs, and it is melting in blue drips...I was afraid to try anything on because if I did, the jiggering beats piped through the room would cease and everyone would stare at me in disgust. Seeing me dressed in a hip-hop garment is like seeing a Republican presidential candidate in drag. Not only is it an uncomfortable sight, but it’s likely a desecration of a whole cultural movement." [NY Times]