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Storecasting: NYC Gains Two New Lingerie Stores

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[Rendering of Journelle; click to enlarge]

Shoddy quality is just one of many reasons to avoid Victoria's Secret. We don't shop at the chain because we'd rather spend our dollars supporting an independent store. Soon, two new lingerie boutiques will be offering NYC shoppers a VS alternative.

Opening this Friday, elegant shop Journelle at 3 East 17th Street and Fifth Avenue will offer innerwear from brands like Araks, Vera Wang, Elle Macpherson and Huit. Also opening soon (exact date TK) is high-end undie emporium Brooklyn Fox Lingerie. The boutique, located in Williamsburg's mini-mall at 132 North 5th Street, will sell pieces from Andres Sarda, Marlies Dekkers, Badgley Mischka, Eberjey and Fleur't.
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