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We Don't Want Your Religion

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Denim company True Religion is opening another store in NYC. "The premium denim brand has signed a lease for an 1,850-square-foot store [in the Time Warner Center] that is to open in the spring. The unit will be True Religion's second in Manhattan. The company also operates a unit in SoHo and intends to open a store on the Upper East Side in the spring." May we suggest Hoboken as their next target? Perhaps leave Manhattan alone for a while? [WWD, subscription req]