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Discount web retailer has opened a 1,500-square-foot pop-up shop at designers' marketplace Underground-NYC at 1031 Sixth Avenue between 38th and 39th Streets. "Bluefly's Underground-NYC shop features: Moncler, Via Spiga and DKNY coats; boots by Prada, Michael Kors, Fendi, Tod's and Dolce & Gabbana, and handbags by Marc by Marc Jacobs, Ferragamo, Fendi and Yves Saint Laurent. Sweaters, scarves, gloves, dresses and sunglasses also are featured." [WWD, subscription req]