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Progress on the Steven by Steve Madden store on the Lower East Side is really barreling along. We just noted that there was activity in the space last night, and lo and behold, this morning the shop already boasts official signage (shown above) and shelves stocked with Madden merch. It's as if a little team of elves is at work. Hell Square visitors will have their wedges and pumps before Christmas, oh yes, they will.
Canal street knockoffs? No, Steven handbags!
Another look inside, courtesy of on-the-scene correspondent Lockhart Steele.
· Storecasting: The LES Braces For Steven [Racked]