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Rackage: Rime

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Rackage is a look inside recently-opened stores around town. Today we duck into Smith Street streetwear shop Rime.


Krieger, 12/08/2007

Despite a Times pronouncement that Smith Street in BoCoCa is being taken over by large corporations, the most recent shops to open in the area have been small-scale, locally-owned operations like skate shop Homage. Now, the retail stretch is home to another non-chain store: streetwear boutique Rime. The shop, which has a sleek, clean feel thanks to white apoxy floors and shelving made with locally-sourced pre-pressed wood (a mix of sugarcane and bamboo), is stocked with an assortment of not-so-mainstream brands like Clae, Alife, Cr8tive Recreation and Parajumpers. Shelves and racks hold t-shirts ($28-$52), jackets ($98-$400), hoodies ($78-150), denim ($98-$198), and sunglasses from designers like Tom Ford, Cavalli and Claw Money. Owner Susan Boyle, formerly the buyer for Michael K. on Broadway in Manhattan, made the move to Smith Street after tiring of the churn in Soho—an area that's definitely seen an influx of major chains.