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Oh, Roberto: The Pre-Opening Madness

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A special Racked operative is in line at the H&M store at Fifth Avenue and 51st Street to experience the joy, the rapture, the insanity that is Roberto Cavalli for H&M. These are her stories.

Here's the word from the street, circa 9:24am: "This is insane. The line is really long. Got here at 9am and I'm in a line that stretches around the block, halfway down around the next block. He's here. Roberto, I mean. There's a red carpet, he's at the front. He's posing for pictures and smoking a cigar. The women are all rolling their R's... Rrrrrrroooberto! All these housewives, and Europeans. I think by the time I get inside there'll be nothing left, but we'll see. Also very interesting to note that there are a lot of people in line wearing animal print. And a surprisingly large number of men."