clock menu more-arrow no yes mobile

Filed under:

Oh, Roberto: 'Line is Moving,' T-Minus 15 Minutes

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

A special Racked operative is in line at the H&M store at Fifth Avenue and 51st Street to experience the joy, the rapture, the insanity that is Roberto Cavalli for H&M. These are her stories.

Above, a cameraphone snap of the line that our operative just sent along. Animal print outerwear: confirmed. Also, this: "The line hasn't gotten a lot longer since I got here at 9. Seems the hardcores came early, but the casual fans aren't showing yet."

UPDATE 9:45am: "The line is moving!" Brace, people.

UPDATE 9:57am: "Not in yet—line stopped!" Oh the humanity.

UPDATE 10:03am: "Going in!" And so it begins.