Storecasting: Streetwear Comes to Smith Street

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Rime last night. That's some sweet shelving.

According to Racked sources, a streetwear store is setting up shop on Smith Street between Wycoff and Bergen Streets in BoCoCa—the retail stretch's very first. Early intel on the place is limited, but here's what we know: The name of the place is gonna be Rime; they'll be selling tees, hoodies, sneakers, hats and the like from brands like Alife. If anyone can fill us in further, the tipline is open.