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Music producer Pharrell Williams and designer Nigo of A Bathing Ape have opened a Billionaire Boys Club and Ice Cream store on West Broadway and Houston Street, the first of its kind in the US. "The first floor is Ice Cream: a candy-land of bright sneakers ($80 to $180) displayed in silver ice-cream tubs and fruity-colored tees (about $80) that hang along the walls of the red-and-white-checked nostalgia-tinged parlor. Travel up the trippy, glow-in-the-dark staircase to the space-agey second floor, where the more subdued Billionaire Boys Club line plays off a floor covered with a moon-surface photo print, a curved rainbow-star ceiling, and—what else?—an ice-cream-sandwich-shaped sofa." [NY Mag]