Now Open: Agas & Tamar Settle Down In Nolita

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Here's a novel way to secure a NYC storefront: park yourself in front of a boutique to watch what type of business they do, then when it's clear that they're not selling enough of whatever they sell to turn a good profit, swoop in. That's what Eli Halili of jewelry line Agas & Tamar did. According to WWD, the man sat on a bench outside handbag boutique Helen Marien at 250 Mott Street in Nolita for "part of each day for more than a year until the owner went out of business." Wow, that's real tenacity. Agas & Tamar moved into he 500-square-foot shop in September. The store sells "the 10-year-old label's Eastern-inspired pieces, mostly in 22- and 24-karat gold and ranging from $500 for a pair of studs to $12,000 for a pink diamond rope chain." We have a feeling that they'll be holding on to that boutique for some time.
· Agas & Tamar Bears Fruit in NYC [WWD, subscription req]

Image of Debra Messing and Donna Karan at a party for Agas & Tamar via WireIMage