Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
They've got the life span of a fruit fly and serve the same purpose as a highway billboard. Pop-up stores are the becoming more and more popular as marketing vehicles for emerging brands and large corporations. NewYorkology has complied a helpful list of the now-you-see-them, now-you-don't retailers which includes some we've discussed before— the Bank of America glass gift box, the illy pop-up—and some we haven't touched upon yet, like Wired's annual gadget fest at 60 Greene Street, a temporary Johnnie Walker Blue shop coming to the Time Warner Center, and several one-day-only pop-ups opening in conjunction with Details Magazine's Meatpacking District Block Party. As the years go on, these marketing schemes seem to get more and more outrageous. Imagine building a huge steel-and-glass structure, only to tear it down 10 days after completion?
· New pop-up stores: Wired, illy, Mishka, Toys 'R' Us [NewYorkology]
· Renderings Of BofA's "Gift Box" Pop-Up, Revealed! [Racked]
· RackedWire: illy Popping Up In The Time Warner Center [Racked]