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Rackage: Vivienne Tam

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Rackage is a look inside recently-opened stores around town. Today, we take a trip to Soho to check out Vivienne Tam's boutique at 40 Mercer.


Krieger, 10/30/2007

Vivienne Tam spared no expense with her new Soho flagship. The store, with its round Corian cash wrap, gleaming limestone floors and warehouse-style ceilings is much more sleek and modern than the designer's last boutique (which closed some time ago at 99 Greene Street). Shoppers will find a range of Tam's sophisticated designs (dresses, jackets, pants, skirts) hanging on the racks and a selection of her shoes adorning a low table; handbags and other accessories may pop up in the shop in the future. An interesting fact about the store: it is the only US carrier of Tam's Jade collection which consists of green-tagged pieces straight off the runway.

Pictured here behind the mannequin, a full-scale replica of a Qing dynasty tea house.