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Rackage is a look inside recently-opened stores around town. Today, we take a trip to Soho to check out Vivienne Tam's boutique at 40 Mercer.
Vivienne Tam spared no expense with her new Soho flagship. The store, with its round Corian cash wrap, gleaming limestone floors and warehouse-style ceilings is much more sleek and modern than the designer's last boutique (which closed some time ago at 99 Greene Street). Shoppers will find a range of Tam's sophisticated designs (dresses, jackets, pants, skirts) hanging on the racks and a selection of her shoes adorning a low table; handbags and other accessories may pop up in the shop in the future. An interesting fact about the store: it is the only US carrier of Tam's Jade collection which consists of green-tagged pieces straight off the runway.
Pictured here behind the mannequin, a full-scale replica of a Qing dynasty tea house.