StubHub Challenges TKTS With New Storefront

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

[Photo via Bob Egan/The Spacefinder]

Love it or hate it, ticket-scalping is a lucrative business and it's here to stay. One major player in the ticket-scalping world is StubHub, a web-based marketplace where users buy and sell tickets to a variety of events (sports, concerts, etc). The company, which in January was acquired by rival eBay, is opening a store at 1440 Broadway and 40th Street this Friday. The location will be StubHub's second in NYC (they also have an outpost in the Bronx). The storefront services customers who have purchased tickets close to (within 6 days of) event dates—you simply drop by to pick your passes up. Of note is StubHub's choice of neighborhoods—they're remarkably close to Broadway/Off-Broadway ticket seller TKTS. Cut-throat positioning or just a coincidence? [Racked Staff]