Coach Upgrades to Business Class

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

We've already given some first impressions of the new Coach Legacy Store at 372-374 Bleecker Street, but that was just the potatoes. Now it's time for the meat. Head back inside with us, won't you, and have a look at just what we're dealing with here.

And away we go, field notes style.

Strategy: Coach's bid at la luxe on Bleecker, the first Legacy outpost, occupies adjacent cozy storefronts in the quaint shopping mall known as the West Village. High end? Y.

Goods: Limited re-editions of wallets from the 1960s ($250+; #1); ostrich jewelry cases overflowing with newfangled bangles and baubles (#2); Python carrier ($20,000; #3); Legacy-only scarves and sweaters (#4); In general, lots of baggage with chunky hardware (#5). No C-covered product here, oh no. That's totally not Legacy.

Overall Impression: Nice space, colorful, clean. Maybe a little too shiny and new. Lacking in the charm/character department, which is just about right as far as Coach is concerned. Practical. Stylish with a generic overtone. A few eye-catching numbers on hand. Smaller space makes you feel like you're in a hotel instead of a mall.

· Coach Legacy Store Is Cozy, Crazy For Jewelry, And Now Open [Racked]
· Coach's Bleecker Street Store: An Artist's Rendering [Racked]