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Breaking: Blockheads Take Over Midtown

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[For a few moments, midtown not so crushingly boring]

A Racked reader just sent these strange images in, writing: "No idea what this is—some kind of guerrilla marketing, I presume. Took these photos as they passed by my office window at 42nd/5th at 10am. They spelled GOOD MORNING NEW YORK walking in a line. The boxes rotate, so I'm not sure if there are other messages too." Either this is some sort of bizarre marketing scheme (probably) or a really boring Improv Everywhere stunt (much less likely). Anyone know what's going on here?