Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Why did Ricky Kenig, co-owner of Ricky's, decide to expand the chain to Brooklyn? The man just moved to the borough. "Mr. Kenig said he spent $1.3 million for the 19-foot-wide town house, built in 1899, and about $1 million to transform what had been three apartments into a minimalist crib...As a result, Mr. Kenig said, he owes hundreds of thousands of dollars to his younger brother, Todd, a partner in Ricky’s. He also owes hundreds of thousands of dollars to his contractor...But what Brooklyn has taken from him, it may pay back. He is so enamored of the borough, he said, that he has begun expanding the chain of Ricky’s stores to Brooklyn." [NY Times]