Now Open: BCBG Max Azria

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Remember that new BCBG Maz Azria store going in on Fifth Avenue and 40th Streets that we mentioned late last week? Turns out, the shop, which opened yesterday, is designer Max Azria's biggest store in the world (three floors, 12,000 square feet). WWD has a description of the place's interior, which sounds pretty swank:

The Fifth Avenue store is light and airy with limestone floors and acacia wood floors on the main level, laser-cut garlands made from brass-plated steel that creep up walls and cover ceilings, concrete and glass stairs and custom-made furniture, which includes a brown Ultraseude pouf and lime green couch. A mural by Carmichael and Edwards of Ironwood consisting of circular pieces of powder-coated steel hangs on the main level. Colorful birds dangle from mobiles in the oversize windows.

The store will stock BCBG Max Azria as well as Max Azria collection, his higher-end line. We've always been fans of Azria's designs; while safe and not groundbreaking, his clothing is eminently wearable, affordable and chic without being overly trend-driven. So it's good news that Azria wants to open three or four more shops in Manhattan. 461 Fifth Ave at 40th St; (212) 991-9777 [WWD, subscription req; Racked]