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Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Curious about how Apple's Fifth Ave cube came to be? "Wishing to immortalize the creation and construction of the unique Fifth Avenue (NYC) retail store, Apple commissioned Washington Square Arts & Films of New York City to create a film about the endeavor." [YouTube]