Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
The line at 12:05pm. Step lively now.
The excitement continues down at 37 Wall Street, with our Racked correspondent crowing: "Free champagne being served to non VIPs on second floor. Hurray! News media everywhere. The store is architecturally gorgeous."
Here, another peek at the interior, via a tipster.
From the same on-scene tipster, a look down at the sparkly expanse.
Press focusing in on the jewels.
· Breaking At Tiffanys: We're Inside! [Racked]
· Breaking At Tiffanys: Crowd Assembled, Doors Still Closed [Racked]
· Now (Almost) Open: Tiffany On Wall Street [Racked]
· Tiffany To Sweeten Up Fidi With Free Cookies And Coffee Wednesday [Racked]
· Ready That Credit Card: Less Than A Month Till Tiffany Debuts [Racked]