Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Last time Fashion's Night Out rolled around, Target's Missoni pop-up shop was a hot ticket—and a hot mess. Two hours before the store debuted, something like 275 people were waiting for access, and by the time the doors officially opened, the wait was four hours long.
This year, you're probably not going to find the same problem. Target's latest pop-up, celebrating the Shops at Target collections, is very cute, but it's not inspiring the same kind of frenzy. As of 5pm, we found about twelve people waiting in line. If you want a piece of that Kirna Zabête collab, you can almost definitely make it yours tonight.
Update: Now that's more like it! With 20 minutes left before the party starts, the crowd has literally quintupled.
Above, that's the line around 5:40pm. If you go, let us know what you thought.
· There's Already a Marina-Sized Line Outside the Missoni Pop-Up [Racked NY]
· The Wait Time Outside Missoni x Target Last Night: Four Hours [Racked NY]
· Five Tips for Navigating the Shops at Target Pop-Up [Racked NY]