Yellow Rat Bastard, the classic urban/alterna/skateboard shop on Broadway, has put fellow Soho retailer Khloe Kardashian on the cover of its YRB magazine in a mask that's one part Lady Gaga and one part '80s horror movie Hellraiser. Wonder what the Kardashian-loving folks at local preservation group the Soho Alliance have to say about this display of neighborhood solidarity.

· YRB Magazine [Official Site]
· Soho Community Spokesman Calls Kardashian Fans "Clueless Sheep" [Racked NY]